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An all-Ukrainian information campaign to promote non-cash payments

An all-Ukrainian information campaign to promote non-cash payments


On November 19, the National Bank launched an all-Ukrainian information campaign to promote #Cashless non-cash payments, and Agroprosperis Bank was happy to join it as an information partner.

The purpose of the campaign is to inform Ukrainians about the benefits and convenience of non-cash payments, stimulating their growth.

As part of the campaign, the National Bank and its partners will talk about current opportunities for widespread use of non-cash payments, including how to open a bank account, types of payment cards, online banking, how to make payments and transfers through payment sites and marketplaces. code. In addition, they will explain in detail how NFC technology works, how to token a payment card and add it to a smartphone, "smart" watch or fitness bracelet, as well as remind the basic security rules for non-cash payments.

"According to a survey conducted by the National Bank in 2020, 76% of Ukrainians have used a payment card in the last year, but only 21% have used online banking. A significant percentage of citizens, having received a salary, scholarship or pension on the card, withdraw money from it at an ATM and pay in cash, "said Oleksiy Shaban, Deputy Chairman of the NBU.

He added that the elderly people in Ukraine need the most support in mastering non-cash payments, especially in the regions, as this topic requires not only financial but also digital literacy skills.

"Therefore, we expect that young people will help the older generation to get acquainted with the nuances of non-cash payments and teach them to pay online and buy online," said Alexei Shaban.

Thus, the #Cashless campaign has not only an educational character, but also acquires a social orientation.

"The National Bank has consistently pursued a policy aimed at increasing the share of non-cash payments. We have a Roadmap for the development of the non-cash economy until 2025, which provides for the gradual transition of Ukraine to the Cashless economy by stimulating non-cash expenditures, developing non-cash payments infrastructure, reducing cash use and ensuring the sustainability of payment infrastructure, "said the Director Makarchuk.

"Today we see a clear trend to increase the number and volume of non-cash payments. Ukrainians increasingly prefer cashless payments. Cashless payments have already become a habit for many Ukrainians, which meets their current needs. At the same time, it is an indicator of both the growth of financial literacy and confidence in payment innovations. We are confident that thanks to the information campaign, citizens of all ages will find answers to all their questions and use various non-cash payment instruments even more often, "commented Olga Vasyleva, Deputy Director of the Payment Systems and Innovative Development Department of the NBU.

For educational purposes, the National Bank is also launching a special web page (landing) "Cashless" with detailed information about the campaign and non-cash payments.

The #Cashless information campaign will run for three months in all regions of Ukraine with the support of the International Finance Corporation (IFC) in partnership with the Swiss Secretariat for Economic Affairs (SECO) and the UK Good Governance Fund, the Deposit Guarantee Fund and Cyberpolice.

The campaign is a continuation of information campaigns on security of cash payments and anti-fraud.

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