People are constantly sending money to one another—to family, friends, colleagues, and acquaintances. It takes just a few seconds and is a normal part of our lives. But what if these transfers had a greater purpose and supported something truly important?
From now on, every transfer you make to a Visa card will be a contribution to a fairy tale and will help turn an ordinary trip on Ukrzaliznytsia’s children’s train cars into a real adventure.
Fairytale children’s cars
As part of a project by Ukrzaliznytsia and Visa, six children’s cars will become a magical Ukrainian forest inhabited by unique characters—the little train car Zalyzyatko and the dog Groshik—where stories are born and children’s first encounters with the world of finance begin. In each car, children will find interactive zones, games, and educational elements on financial literacy.
Here, children will play, complete quests, listen to fairy tales, and learn simple but important things about money—how to use it and how to make their first financial decisions. The first fairy-tale journey will set off this spring.
This isn’t just a train car renovation—it’s a major social initiative that will help raise a new generation of financially literate Ukrainians who, from childhood, will understand the importance of a responsible attitude toward money.
Sometimes truly big changes start with small actions—like a single, ordinary donation. Let’s make the children’s train cars magical together!
How can you join this magical cause?
Do you transfer money to your family or friends? Transfer it to Visa cards!
More transfers like this mean more children’s train cars on the way!
The initiative applies to bank transfers to Visa cards issued by Ukrainian banks within Ukraine (excluding temporarily occupied territories) and from abroad.
Campaign dates: March 20 – June 30, 2026.
Full terms and conditions are available at visa.com.ua.
Visa does not charge participants any additional fees, charges, or commissions.
