On July 7, 2020, the National Bank launched the All-Ukrainian information campaign to combat payment fraud. The aim of the campaign is to teach Ukrainians the basic rules of security of cashless and online payments.
Agroprosperis Bank has become a partner of the information campaign and will help the National Bank to spread information on payment security rules to protect Ukrainians and their funds from criminal fraud.
In Ukraine, as in the world, the most popular method of payment card fraud is social engineering - it is when people themselves transfer money to defrauders or disclose their card details. The challenge for the central banks of all countries in the period of quarantine and mass transition to the online is to protect people from such cases.
"If we used to fight against ATM overlays, through which defrauders stole card data, now we are fighting for public awareness, because mostly people fall victim to fraud due to non-compliance with basic rules of payment security," said the Director of Payment Systems and Innovation Development Department of NBU Oleksii Shaban. According to him, last year in Ukraine there were almost 72 thousand cases of illegal actions with payment cards. 58% of them happened on the Internet. But fraud with ATM overlays is almost a thing of the past.
In 2020 year, due to quarantine measures, Ukrainians increasingly began to choose non-cash payments and online purchases. There are also new scenarios for defrauders, who, under the guise of government agencies, promise financial assistance through quarantine and thus extract payment card data.
"For the first time in the history of Ukraine, the National Bank is organizing such a large-scale information campaign to combat payment fraud, which is supported by a wide range of like-minded people. More than 50 partners representing socially responsible businesses in various industries have expressed a desire to join the campaign. Together, the National Bank, Cyberpolice, banks, payment systems, mobile operators, online stores will conduct an unprecedented information campaign and repel fraudsters, - says Director of Communications of the National Bank Natalia Bondarenko, – We will talk about the rules of payment security on television and radio, in newspapers and information portals, in messengers and via SMS, in the subway, at stations and even in electricity bills. We try to use all possible channels of communication to reach the audience and protect citizens from criminal actions of fraudsters, and we are very grateful to the partners who supported the project and are working with us to develop financial awareness. "
Agroprosperis Bank is pleased to join this important campaign and together with the National Bank and the project partners help Ukrainians and equip them with the necessary knowledge that will help them use payment cards safely and confidently without the risk of losing their own money.
The information campaign will take place in July-August 2020 in all regions of Ukraine.